As RIP-IT continues to grow, it has become increasingly important that they define who they are through their core values. These core values help develop and define thier brand, their culture, their business strategy, and their lives.
Loving the equipment you use.
RIP-IT believes in creating advocates and ambassadors of their brand -- which is why you should only use their equipment if you love it. RIP-IT also believes customers should be empowered to experience all of their products first hand and learn how exceptional they are, without the fear of making an incorrect choice.
RIP-IT believes a satisfied customer is the best and fairest form of advertisement for their product. RIP-IT's goal is to ensure that every customer receives the best treatment, every time, and in every interaction with their company.
RIP-IT believes that paying colleges and universities to use their products is misleading. They believe it is unfair to their customers to promote products based on paying a coach or team to use them. RIP-IT supports coaches, players, and teams who use their products because they want a competitive advantage, not because they are paid to use it.
RIP-IT believes the goal of product development is to provide the player with equipment that feels natural, fits perfectly, and has all that is necessary to accomplish their goals; nothing more, nothing less. They prefer simple and functional design, and feel that a product is designed properly when they can say, "Of course it's that way, why would it be any other way?"
Settling for anything less than exceptional.
RIP-IT is an ever-evolving company. They create change, welcome change, and believe that positive and continuous incremental change is what builds an exceptional company. Are they perfect? Not yet and never will be, but RIP-IT builds on their successes and learns from their mistakes with the goal of becoming the most exceptional sporting goods company in the world.
The passion that drives us.
We value family, passion, determination, and self-motivation because they create a feeling of excitement throughout RIP-IT. This excitement is what energizes us to create the best products and provide exceptional customer service.
RIP-IT believes a healthy diet and exercise leads to happiness, a sharp mind, and a youthful spirit.
Where we manufacture products.
RIP-IT believes in manufacturing as local as possible, and always sourcing their materials and products from places that offer the best value and experience for their customers.
Our retail partners.
RIP-IT's success is directly related to how easily their customers can obtain RIP-IT products. This is why they treat our retailers as true partners, offering them fair margins and understanding they are their greatest allies in their goal of becoming the most exceptional sporting goods company in the world.